Samsung is kicking off the year with a launch event for its Galaxy S24 lineup, with new AI features widely expected to be the main attraction. The phones will be unveiled at Samsung’s Galaxy Unpacked event on Jan. 17.
This year, Samsung says it’ll usher in a “new era of mobile AI” following the launch of its own generative AI model, Galaxy AI. Along with the company’s Gauss AI model, it will reportedly come integrated into some Galaxy S24 handsets.
AI-powered features have played an important role in smartphone imaging and cameras for years. Remember the term computational photography? But now it appears to be the next frontier for major phone-makers. Google kicked it all off last fall with its latest Pixel 8 lineup, which boasts a suite of AI-powered tools that help you enhance and edit your photos.
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Apple, meanwhile, is reportedly investing heavily in AI research, which is expected to translate into some exciting AI-based features for iPhones in the near future.Â
While AI-powered features can certainly transform the mobile experience with useful optimizations such as improved battery life and voice assistant capabilities, it’s also emerged as a key marketing narrative for tech companies. Samsung’s upcoming Unpacked event will be the latest example of a top-tier phone-maker attempting to take advantage of AI’s time in the global spotlight.
Read more: Samsung Teases its Own ChatGPT-like AI for Galaxy Devices
How to watch Samsung’s Galaxy Unpacked event
Samsung will unveil its next-gen Galaxy S24 phones on Jan. 17. The media invitation said to expect Samsung’s “most intelligent mobile experience yet” in a nod to the forthcoming AI-powered features. The in-person event is happening in San Jose, California, at 10 a.m. PT (1 p.m. ET, 6 p.m. GMT) and will stream on Samsung’s YouTube channel. Â
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