Walking around Disney World for four days straight, you could hear me discussing two things nonstop: my step count and the battery life on my glasses. For most of the trip, I was wearing Meta’s Ray-Bans. To remember my trip as it was happening.
I snap a lot of photos and videos on my phone (maybe too much). I try to get away from it. Even so, I still recorded videos on my phone in 3D. I knew when I got home, I could relive my trip through those spatial video clips on an Apple Vision Pro (or a Meta Quest).
My memories are split across devices. I have a glasses-worn recording mode and a headset-based reliving mode.
Watch this: Apple and Meta Are Competing for Your Memories
Tech companies are making a bigger play for your memories now, especially Apple and Meta. There are already AI-curated Memory galleries on Apple’s Photos app, and Facebook serves up previous posts and curates montages from your past. Based on what Apple’s Vision Pro and Meta’s Quest and Ray-Ban Glasses are doing right now, expect the battle for our memories to continue on an even greater scale.
What impresses me so far is how both companies are approaching the landscape from completely different paths.
Spatial video’s immersive benefits
Spatial videos, Apple’s term for what are currently 3D video recordings, promise a world where we’ll record our most important moments with a phone (or while wearing a headset) and relive them in immersive 3D later on like recaptured slices of life. Right now, spatial videos aren’t as deeply immersive as they could be: they’re not 180 degrees and ultra-high-res like Apple’s Immersive Video format that’s slowly rolling out on Apple TV Plus in Vision Pro, and you can’t move through them like a true spatial capture. They feel like a foot in the door on something that could improve over time.
I’ve been recording most of my video moments on an iPhone 15 Pro in spatial video format since last fall, and I’ve already been noticing how fun it is to see these…
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