A website promising its AI service can accurately scan pictures of penises for signs of sexually transmitted infections is earning the ire of healthcare advocates and digital privacy experts, among many other critics. But while the internet (and Jimmy Fallon) have taken the makers of Calmara to task over the past week, it actually took two years to get here.
Where did the AI ‘intimacy bestie’ come from?
Back in 2022, the company HeHealth debuted itself as an online way to “get answers about your penis health in minutes.” To receive this information, the website uses a combination of questionnaires and what the company claims is a “65-96 percent accurate” AI screening tool allegedly trained on proprietary datasets to flag photographic evidence of various STIs, including genital warts, herpes eruptions, and syphilis. “Cancer” is also included in the list of scannable signs. If the results come back “positive”, HeHealth can then refer users to healthcare professionals for actual physical screenings, diagnoses, and treatment options. It’s largely flown under the radar since then, with only around 31,000 people reportedly using its allegedly anonymized, encrypted services over the last two years. And then came Calmara.
With a website overloaded with Gen Z-centric buzzwords, Calmara sells itself as women’s new “intimacy bestie,” offering to scan pictures of their potential sexual partners’ penises for indications of STIs. According to HeHealth CEO’s latest LinkedIn post, HeHealth and Calmara “are totally different products.” However, according to Calmara’s website, HeHealth’s owners are running Calmara, and it utilizes the same AI. Calmara also markets itself as (currently) free and “really in its element when focused on the D.”
In a March 19 reveal announcement, one “anonymous user” claimed Calmara is already “changing the conversation around sexual health.” Calmara…
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