A Brief History of Automatons That Were Actually People
When human labor is hidden under the veneer of a robot or AI tool, that’s “fauxtomation”
If you’ve ever asked a chatbot a question and received nonsensical gibberish in reply, you already know that “artificial intelligence” isn’t always very intelligent.
And sometimes it isn’t all that artificial either. That’s one of the lessons from Amazon’s recent decision to dial back its much-ballyhooed “Just Walk Out” shopping technology, a seemingly science-fiction-esque software that actually functioned, in no small part, thanks to behind-the-scenes human labor.
This phenomenon is nicknamed “fauxtomation” because it “hides the human work and also falsely inflates the value of the ‘automated’ solution,” says Irina Raicu, director of the Internet Ethics program at Santa Clara University’s Markkula Center for Applied Ethics.
On supporting science journalism
If you’re enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.
Take Just Walk Out: It promises a seamless retail experience in which customers at Amazon Fresh groceries or third-party stores can grab items from the shelf, get billed automatically and leave without ever needing to check out. But Amazon at one point had more than 1,000 workers in India who trained the Just Walk Out AI model—and manually reviewed some of its sales—according to an article published last year on the Information, a technology business website.
An anonymous source who’d worked on the Just Walk Out technology told the outlet that as many as 700 human reviews were needed for every 1,000 customer transactions. Amazon has disputed the Information’s characterization of its process. A company representative told Scientific American that while Amazon “can’t…
Read the full article here
