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The internet has changed the way we shop. You don’t need your wallet to purchase a pair of pants, and window shopping involves more tabs than peering through glass panes. Now, we’re more likely to buy something we see on social media versus not. According to TikTok, people are 1.4 times more likely to purchase something they saw on the app versus other platforms. And, plenty of things in 2023 took the internet by storm. If you’re shopping for a trendsetter—or finally seeing what the hype is all about—these viral gifts will come to your doorstep before Santa comes to town and help family and friends keep it reel for real in 2024.
Best for record collectors: Audio-Technica Sound Burger Portable Bluetooth Turntable
From waiting for Anthony Fantano‘s reviews with bated breath to finding new gems from Locked Groove‘s massive collection, vinyl collection TikTok is a hub of tunes and bops you wouldn’t find otherwise. Gift a piece of vinyl history with Audio-Technica’s Sound Burger portable Bluetooth turntable. First introduced in the ’80s, this fan favorite returned in 2022 with major fervor. It’s easy to set up and use: Simply unscrew the tonearm fixing screw, connect the Sound Burger to your Bluetooth speaker, pop your record on (we’re enjoying Into It. Over It.’s “15 Years” here), and go on a nostalgia trip. If you already have a turntable under $500 and a pair of speakers, consider the Sound Burger a sub-$200 gift that will get the audio nerds arguing. (And gift them, or you, a subscription to Vinyl Me Please, while you’re at it.)
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