Amid the AI hype cycle, Google debuted its flagship Pixel 8 lineup by showing off its souped-up AI tips and tricks. Soon after, Samsung announced plans to bring Galaxy AI to its future phones, which could be packaged into a unique selling proposition for the brand.
In light of this, it wouldn’t be a major surprise if Apple went down the same direction with the rumored iPhone 16 (unofficial name). Although Apple already has AI features baked into its iPhones such as the photo duplication detection feature or when the device improves photos, the iPhone maker is playing catch-up to its rivals where generative AI is concerned (at least from a public perspective).
But Apple could catch up in a meaningful way with its next major software update, according to reports. In the November edition of Mark Gurman’s Power On newsletter he wrote that iOS 18 could bring “relatively groundbreaking” updates to the iPhone complete with “major new features and designs.”Â
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While details are currently limited on iOS 18 (as expected), Apple typically previews its major software releases for the iPhone and other products at WWDC, its annual software development conference, in June.
With iOS 17 this year, Apple announced a slew of AI-powered features including the ability to clone your own voice on the iPhone and an updated keyboard with better autocorrect. But the company stopped short of unveiling generative AI products along the lines of Google’s Bard or Open AI’s Chat GPT. However, the rumor mill points to meaningful changes in iOS 18 next year. Here’s what to expect.
Smarter Siri
Siri has been around since iOS 5 in 2011, but with iOS 18 Apple’s voice-activated assistant could get a lot smarter.Generative AI technology “should improve how both Siri and the Messages app can field questions and…
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