Typically, when consumers hear about a new product before an official announcement, it’s because of a rumor or leak. This time, Samsung decided to preannounce a new “premium” smartwatch in addition to its upcoming Galaxy Ring wearable, tucking the news into its quarterly earnings report for investors.
The Korean tech giant said Tuesday that it’s planning to expand its artificial intelligence efforts, called Galaxy AI, to include “new flagship products,” including the Galaxy Ring. The company added that for smartwatches, it hopes to “meet demand for upgrades through the launch of new premium models.”
Watch this: Samsung Galaxy Ring: Our First Glimpse of Samsung’s Health-Tracking Wearable
Samsung representatives didn’t respond to a request for further comment. The company is widely expected to hold a product announcement event in July, during which it will reportedly announce its next-generation foldable, the Galaxy Z Fold 6.
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Samsung’s move to announce a premium smartwatch alongside its upcoming Galaxy Ring underscore how the company is hoping to innovate with a lineup of devices, meant to complement its well-reviewed Galaxy line of phones.Â
The company has been telegraphing its plans for some time. Samsung VP Hon Pak called the Galaxy Ring part of the “many steps towards multi-device engagement,” in an interview with CNET’s Lisa Eadicicco in January. Another term for it though could be an ecosystem, much like Apple has built around its iPhones with accessories like the Apple Watch wearable and AirPods earbuds. Much like Apple’s App Store and iCloud services tie each of its devices together to complement one another, Samsung said it believes the Galaxy AI and other experiences will help connect its devices, too.
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Samsung’s expanding Galaxy line
Many companies have attempted to replicate Apple’s ecosystem approach, with mixed…
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