T-Mobile is adding some new perks and a new app for managing its services. Over the past couple of weeks, the company has begun transitioning away from its T-Mobile Tuesdays promotion to a new app called T Life that aims to offer additional perks alongside account-management features like controlling your home internet.
On Wednesday, the carrier introduced another new addition as it looks to boost awareness of the switch with the introduction of Magenta Status, a new program that will offer additional perks to all of the carrier’s customers.
Among the new perks, which start rolling out on Feb. 13, include Silver status and 15% discounts at Hilton hotels, the ability to get 25% off tickets at some Live Nation shows, $5 movie tickets to certain films every month through Atom Tickets (with February’s feature the new film Bob Marley: One Love) and the ability to return electric cars at Hertz and gas cars at Dollar without needing to refill them.
Taking advantage of any of the perks will require you to start making your reservations and bookings through the T Life app, with the app authenticating you and then passing you along to the respective service to complete the purchase.
“If you look at what’s happening across not just the wireless industry, but across all industries to companies just seem to be rolling back their loyalty programs,” Mike Katz, T-Mobile’s president of marketing, strategy and products, tells CNET. He specifically calls out AT&T for shutting down its AT&T Thanks loyalty program and Verizon for its unbundling perks like the Disney Bundle from its latest wireless plans.
“There just really feels like this trend that’s always been there but it’s gotten worse about customers have to demonstrate their loyalty first to companies before they get any loyalty demonstrated back to them. And we just think that’s wrong.”
Magenta Status will be available to all T-Mobile customers regardless of their plans or services. T-Mobile Tuesdays will continue…
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